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Author Q&A ft @bclearwriting + $10 GC #Giveaway | ROCK YOUR BUSINESS | @ingeniumbooks & @GoddessFish Present #Business #NonFiction

Goddess Fish Promotions has organized a Virtual Name Before the Masses Tour for ROCK YOUR BUSINESS by Boni Wagner-Stafford, a business boo...

Goddess Fish Promotions has organized a Virtual Name Before the Masses Tour for ROCK YOUR BUSINESS by Boni Wagner-Stafford, a business book available now.

Boni Wagner-Stafford will be awarding a $10 Amazon/BN GC to a randomly drawn winner via rafflecopter during the tour.

Be sure to follow the tour and comment; the more you comment, the better your chances of winning. The tour dates can be found at the bottom of the post.

Rock Your Business
by Boni Wagner-Stafford


GENRE: Business



Rock Your Business is a book for those just starting out with a small business... or those considering starting a business. Told from those that have been there.



The Geology of Business

Geology: a science that deals with the earth’s physical structure and substance, its history, and the processes that act on it.

The way we all work is changing – because of technology, a globalized economy, and business evolution. Our fathers – Mr. Wagner and Mr. Stafford – each worked for one employer for the bulk of their careers. Our mothers bridged that gap between doing the ‘right’ thing, which for a time was staying home with the kids, and doing what fulfilled them. That was, at various times and for each of them, owning and operating a store and working in the management ranks of a major Canadian telecommunications company.

In our parents’ day, it was expected and common to have a single employer, if not a single career. Today, not so much.

About 15 years ago, a person could expect to have five careers in his or her lifetime. Today?

In Canada, more people were self-employed in 2016 (nearly 2.8 million) than at any time in the previous 30 years. The OECD (Organization for Economic Cooperation & Development) reports self-employment rates from 2015 as a percentage of total employment as follows:

The United States 6.5% Canada 8.6%
Australia 10.3% Germany 10.8%
Japan 11.1%
United Kingdom 14.9%
European Union (28 countries) 16.1% Italy 24.7%

Entrepreneurs ask questions, challenge the status quo, compete successfully against “traditional” companies and come up with new processes and products that drive innovation.



Who is your intended audience and why should they read your book?
Rock Your Business: Three Simple Steps, One Giant Leap to Success for Your Startup is for people who have recently or are planning to start a business. It’s also for those who work independently, which could include freelancing or not necessarily for a single employer.

My co-author (and husband)and I have started and built business both together and separately, and we’ve also worked directly with other business owners helping them build. So we’ve been there, done that.

We’re Canadians, but we live and work aboard our 40’ sailboat, Ingenium, currently off the Pacific coast of Mexico in the Sea of Cortez. We’re members of that revolutionary geographically independent group of free spirited professionals who leverage technology and work wherever we happen to be in the world. I started doing research on the statistics, and looking for other books out there that spoke to this audience, and other than Timothy Ferriss’s 4-Hour Work Week, there wasn’t much to speak of.

So, we wrote Rock Your Business!

Where did your love of reading/storytelling/writing/etc. come from?
I’ve always been a writer at heart.  I could read and write (okay, print) before I started school, and I suppose it is because my parents started reading to me and my sister before we could talk, and made sure we always had a good supply of books to entertain us as kids. I could print my name and a few other key words by the time I was four – well before I started school.

By my mid-twenties (which was many years ago now!) I was a reporter, working for a small television and radio station in Prince George, located in the geographical centre of British Columbia. I wrote about the softwood lumber dispute with the United States (yup, still going on today), car crashes, crime and I covered city council. I started anchoring the television newscast and hosting our daily talk show. It was a busy and fun time!

My work started to win awards, and soon I was the Alberta Legislature Bureau Chief for a string of Western Canadian television stations. All in all, I spent 15 years as a journalist, then 11 in government communications, and finally am now living the dream, doing what I’ve always wanted: to work with books! Writing them, and helping other authors write and publish their books too.  

I specialize in non-fiction, focusing on works that have a strong ‘helping’ message. And that’s where Rock Your Business comes in. John and I have written about all the little things that can – and often do – trip up that person starting up a business.

Do you have any unique talents or hobbies?

Aside from living full time on the water and on a sailboat you mean? ☺ I’m musical and love to sing. I sang with an Internationally-acclaimed female barbershop chorus. I’ll never forget being on stage at the then-Gaylord Arena in Nashville, in front of 12,000 people, winning the Sweet Adelines International Gold Medal in 2003. My husband is a former professional musician, too, and together we sang with the Toronto Mendelssohn Choir (TMC) for a few years, performing with the Toronto Symphony Orchestra. One memorable experience was being in a group of 60 TMC choristers singing backup on stage with Andrea Bocelli. Now we just sing for fun, and we have both an electronic keyboard and a guitar on board our boat, Ingenium.

What's the strangest thing you have ever had to research online for your book?

I’m not sure I’d call it strange, but I had fun researching the prevalence of independent professionals throughout Europe along with different tax and business rules in different countries including Canada, the U.S., U.K., Australia, Italy, Denmark, etcetera.  Did you know that approximately 25 per cent of the global workforce is made up of independent professionals?

How can we contact you or find out more about your books?

Probably the best way to contact me is to visit my Ingenium Books website: You can call us at 1-833-2-AUTHOR, which is 1-833-228-8467. You can also find us all over social media:

Facebook = @BoniWagnerStaffordAuthor and @Ingeniumbooks

And of course you can find out more about Rock Your Business on Amazon.

Rock Your Business on

Rock Your Business on

What can we expect from you in the future? What are you working on now?

I have several other non-fiction books nearing completion on the following topics:
trauma and how it affects later health
how to break through fibromyalgia
the role that food plays in the explosion in autoimmune disorders in Western civilizations
how to write a business book ☺, and
a historical fiction novel in the works based on the true story of my grandfather’s escape from Russia shortly after the Russian revolution.

John is nearly finished writing his novellette, about a boy-turned-man struggling to tell his dying father the truth about his feelings, his failings, and his hope for forgiveness.

What can readers who enjoy your book do to help make it successful?

The most important thing readers who enjoy the book can do to help make it successful is to write a review on Amazon. It only takes a couple of minutes but is enormously helpful because it helps other potential readers decide if the book is right for them!

Do you have any tips for readers or advice for other writers trying to get published?

Yes, actually! I’ve written a couple of short ebooks to help people do just that. I call the series “No More Author Envy”. You can download them for free here:


AUTHOR Bio and Links:

Boni Wagner-Stafford is a full-time writer, ghostwriter, editor, and author. Boni's writing has helped other authors, business leaders and coaches thrive.

For more than 10 years Boni was with the Ontario government. She held a number of senior communications and management roles. She worked on 5 consecutive Ontario budget documents. Most noteworthy is the 2008 Ontario Budget for which Boni was managing editor. She also played key editorial management roles in government reports such as Ontario’s Action Plan for Seniors. While in senior management Boni led teams that managed strategic communications for files such as securities regulation, auto insurance, tax reform, credit union and real estate legislative reform and tourism industry modernization.

Boni also worked for 15 years as a television reporter. She was also a news anchor and a producer. As a journalist, she worked under the names Boni Fox and Boni Fox Gray (Globe and Mail story about the names here). Boni’s stories spanned politics, government, crime, health, environmental and social issues. Her work won several awards.



Boni Wagner-Stafford will be awarding a $10 Amazon/BN GC to a randomly drawn winner via rafflecopter during the tour.

a Rafflecopter giveaway

October 16: Lisa Haselton's Reviews and Interviews
October 23: This and That Book Blog
October 30: Rogue's Angels
November 6: The Avid Reader
November 13: T's Stuff
November 20: Fabulous and Brunette
November 27: Welcome to My World of Dreams
November 27: Readeropolis
December 4: Straight From the Library


Get carried away with love!