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Before You Publish Checklist by @sirtobiaswade | Sleepless Nights Book Tour and $20 Amazon GC #Giveaway | 168 Horror, Mystery, Thriller, and Suspense Short Stories

Sleepless Nights :168 Horror, Mystery, Thriller, and Suspense Short Stories by Tobias Wade  is on virtual book tour and stops at...

Sleepless Nights :168 Horror, Mystery, Thriller, and Suspense Short Stories by Tobias Wade  is on virtual book tour and stops at Readeropolis with an author guest post.

Be sure to enter for a chance to win the giveaway for a $20 Amazon GC and follow the Silver Dagger book tour (for other dates see the link at the bottom of the post).

Before you publish checklist: Start these at
least 1-2 months before your next book comes out.

1. Email List: This is your single most important resource for marketing your work.
I’m currently favoring Mailerlite because it’s free up to 1,000 subscribers, is overall much
cheaper than mailchimp, and has a really handy auto-resend campaign.

Setup an “Automation Campaign” that sends a
string of at least 3 emails to engage new
subscribers. Emails should be sent 1-2 weeks
apart, contain free gifts or stories, and be warm
and personal with direct questions to the

Setup a free giveaway: Bookfunnel is the ideal way of offering a free
incentive to build your mailing list. Share it everywhere until you’re afraid of being obnoxious.

Drive traffic to your mailing list landing pages.
Best way to do this is to utilize existing high-traffic
sites such as social media or websites in your
genre, and contribute something of real value
such as articles or stories.

2. Website: Here’s a good guide on how to do this from scratch. If writing is your
hobby then this isn’t required, but if you have long-term goal as an author then it’s worth the
effort. A simple, clean website that you learn to do yourself will cost less than $10/month.

Keep it simple. This isn’t the place to tell people
your life story. You want a landing page that
focuses on encouraging visitors to sign-up to your
mailing list.

(Optional) Authenticate your mailing list with your
domain for higher delivery rates.

(Optional) Install a Facebook Tracking Pixel for visitor

3. Author Central Account: Setup an author central account for
amazon. Complete the information sections on your profile, and link the RSS feed from your
blog if you have one. Add niche keywords related to your genre in your description.

4. Goodreads Author Program: Also connect your blog here. Join
groups and bookclubs in your genre.

5. Network in your Field: Start being socially active with people related to
your target genre. Join social media groups and begin making a list of all their contact
information. Reach out to influencers in your field such as bloggers, YouTube channels,
podcasts, etc. Don’t be pushy or ask for anything – just get to know them and visibly support
their work.

6. Social Media Accounts: Don’t overcomplicate
your life. Pick one of these social media options and focus on branding it as your author platform.
You aren’t trying to sell things to these people.
Engage them with contests, giveaways, and
interactive content with the continual aim of
growing your mailing list.

My current favorite for this purpose are:

Facebook: Once all-powerful, but now they
continually restrict the organic reach of business
pages. You’re probably better off building a group
around your brand instead. Let’s be honest here
though – Facebook sucks.

Tumblr: Good option if you post lots of regular
content like blog posts or short stories.

Pinterest: Increasingly powerful tool with pins
that can get visibility for months or years. This is
most powerful when linked with a website to drive

Reddit: This isn’t the place to sell your book, but
it’s a great place to join a passionate community
who will support you throughout your career. 

Sleepless Nights 
168 Horror, Mystery, Thriller, and Suspense Short Stories 
by Tobias Wade 

Publisher: Haunted House Publishing LLC
Publication Date: February 1, 2019

The news said 33 miners were trapped when the mine collapsed. 

And why wouldn’t they? 33 people were pulled out of the ground. 
The men were buried 700 meters below the surface. There was no way in or out. 
But the miners who were rescued all said the same thing: 
They said there were only 32 miners during the cave in. That they counted and they counted—every day—every few hours to make sure everyone was taken care of. 
Then one day they count again, and there were 33. A stranger was in their midst. 
Something escaped from the earth during that rescue that never should have seen the light of day. 

Demons, monsters, psychopaths, undead, mad-experiments, and terrifying paranormal encounters. 

The last confession from a serial killer will take your breath away. 
Why should you be afraid to leave an audio-recorder on overnight?
What could go wrong if you meet the Devil on Tinder?
Why does your reflection smile more than you do?
The Grim Reaper's scythe isn't to harvest you. He's there to protect you from what's waiting on the other side. 

Early readers are saying: 
"As a huge horror nut I love being freaked out of my mind, being taken for a dark spin, and then being left with goosebumps dotted on my skin."
★★★★★ Review 
"From the first story to the last, this book was enjoyable in that spine-tingling kind of way. It’s been a very long time since I’ve read anything that has wormed its way into my brain and had me thinking about it hours or days later." 
★★★★★ Review 
"I swear there isn't a clunker on here. You'd think even a solid compilation would have one or two lame ducks, but every last story in here is thrilling and terrifying and fantastic." 
★★★★★ Review 

Fast, exciting, satisfying stories, filled with compelling mysteries and shocking twists. 

Mega-collection with 168 chilling stories, over 700 pages include Amazon-Bestselling Collections 51, 52, and 53 Sleepless Nights, as well as 12 bonus tales from Brutal Bedtime Stories. 

Easy to fit in a story during the day, or to keep you awake all night long. 
Grab a copy now. 

Former neuroscience researcher, born again horror writer. During my studies, it struck me as odd that I could learn so much about why humans behave without understanding the intricacies of human nature. It occurred to me that I learned more about the depths of human experience from reading Dostoyevsky than I ever had from my text books, and I was inspired to write. 

Download my horror collection for free and see all my publications at: 

Follow the tour HERE for special content and a giveaway!


  1. Best of luck with the book set and book tour! I included the tour in the Tuesday, Nov. 26, 2019 edition of The BookTube Your Shelf Daily Reader:

  2. I'm not a writer, so I have never considered how difficult it would be to get the word out about my own book. Great set of tips.


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