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C - Call of the Mall by Paco Underhill | 2021 A to Z Blogging Challenge | #AtoZChallenge

For this year's challenge, I will be sharing books I have released or will release (when the pandemic subsides) into the wild and then w...

For this year's challenge, I will be sharing books I have released or will release (when the pandemic subsides) into the wild and then will follow via BookCrossing. I picked Call of the Mall: The Author of Why We Buy on the Geography of Shopping by Paco Underhill for today's letter, C. You can read a sample of the book here



As a teen, I remember my friends loved to hang out at the mall. I was not really a fan. After working as a sales associate at two different malls as an adult, I became even less of a fan. 

Fast forward some years and I am now super nosey when it come to consumer psychology and buying patterns. I was excited to pick up a copy of Call of the Mall when it came out. My excitement was quickly dashed when I realized the book was geared more toward retailers than consumers and might work best as a brochure for the author's consulting business. Clearly, I was not his audience.

Fast forward some years and I became interested in the book again when I visited the Albrook Mall in Panama (the largest mall in the Americas) and watched the documentary, Malls R US. Many of the things Underhill touched on in the book came to mind as I walked around the mall and watched the documentary.

Unfortunately, malls are dying all around the United States. I imagine the coronavirus pandemic is only making matters worse for struggling malls. Have you seen the Dead Mall Series on YouTube?

As flipped through my copy, I realized in recent years, I only go to the mall to shop if one my friends or family members wants to go. Otherwise, I probably only visit a mall a couple of times a year - to go to a movie theater or a book store. I usually don't go inside the mall to shop at other places.

Do you shop at malls? Has a mall in your area been re-purposed for a new use? Do you like to read books about the "why" behind things?


I am going to try release my copy of the book into the wild at a mall. Perhaps it will help out a store owner. You can follow this copy's travels on BookCrossing.com using BCID: 642-15639218.










AMAZON BOOK DESCRIPTION:

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.


For this year's challenge, I will be sharing books that I have released or will release into the wild and then follow via BookCrossing.

 BookCrossing is the act of releasing your books "into the wild" for a stranger to find, or via "controlled release" to another BookCrossing member, and tracking where they go via journal entries from around the world. Our community of 1,970,760 passionate, generous book-lovers is changing the world and touching lives, one traveling book at a time. We hope you join us! - BookCrossing


One of the goals on MY BOOKISH #20for2020 LIST was to show 99 books released on Book Crossing. I am going to try again to reach it this year.




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2 comments

  1. Do you shop at malls? Has a mall in your area been re-purposed for a new use? Do you like to read books about the "why" behind things?

    ReplyDelete
  2. Malls are definitely undergoing a transformation. Those that survive have had to think beyond the traditional mall experience and add more social and interactive components. Our local mall added a video game center and bowling alley. Not sure if it helped. This pandemic is not going to help them either. More stores will close.Weekends In Maine

    ReplyDelete

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